Employee Engagement

To be better at business, we must first understand people. Human needs don’t disappear at work—they shape how we respond to feedback, collaboration, and leadership. The SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness) offers a powerful lens to understand these needs, expanding on Self-Determination Theory. Since our brains constantly scan for threat or reward, every interaction at work—whether it’s a meeting, performance review, or promotion—can either build t